Content Writer / SEO Specialist

SEO & Content Specialist

Job Description

Job Title: Content Writer / SEO SpecialistLocation: E11 IslamabadEmployment Type: Full time, HybridDepartment: Marketing / Digital Strategy

About the Role:We are looking for a creative and data-driven Content Writer / SEO Specialist to join our marketing team. People from Rawalpindi and Islamabad should apply only. This role blends storytelling with search engine optimization, ensuring our content not only engages readers but also drives traffic, rankings, and conversions. The ideal candidate is passionate about digital marketing, understands SEO best practices, and can produce high-quality, optimized content across multiple platforms.

Key Responsibilities:

Research, write, and edit engaging content for blogs, websites, landing pages, email campaigns, and social media.
Develop and implement effective SEO strategies to increase organic visibility and website traffic.
Conduct keyword research, competitor analysis, and on-page SEO optimization.
Collaborate with designers, marketers, and developers to produce cohesive content aligned with brand goals.
Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and SEO software (e.g., SEMrush, Ahrefs, Moz).
Optimize content for readability, keyword density, and overall user experience.
Stay updated with SEO trends, algorithm changes, and digital content best practices.
Write compelling meta titles, descriptions, and CTAs that improve click-through rates.
Assist in link-building campaigns and outreach activities.

Qualifications:

Bachelor’s degree in Marketing, Communications, Journalism, English, or related field.
2+ years of experience in content writing, SEO, or digital marketing.
Strong understanding of on-page and off-page SEO techniques.
Excellent writing, editing, and proofreading skills with attention to detail.
Proficiency in SEO tools (e.g., Google Analytics, Ahrefs, SEMrush, Yoast).
Familiarity with CMS platforms such as WordPress or Shopify.
Basic knowledge of HTML and web publishing is a plus.
Ability to manage multiple projects and meet tight deadlines.

Preferred Skills:

Experience with content strategy and editorial planning.
Understanding of keyword clustering and semantic SEO.
Knowledge of AI content tools (e.g., ChatGPT, SurferSEO) and how to use them ethically.
Strong analytical and reporting abilities.
Creative mindset and a passion for storytelling and digital growth.

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SEO & Content Specialist

Job Description

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