We’re looking for a results-driven Marketing Specialist with US based experience who excels at SEO, content creation, social media marketing, and lead generation through Meta, Google, LinkedIn and Email Marketing. This is an on-site role that combines organic content strategy with paid campaign execution to generate high-quality leads for our sales team.

Key Responsibilities:

• Organic Marketing & Content Creation
• Write SEO-optimized content for landing pages, blogs, and core website pages.
• Create engaging and brand-aligned posts for LinkedIn, Facebook, and Instagram.
• Develop and manage monthly content calendars across platforms.
• Conduct keyword research and apply on-page SEO best practices.
• Optimize and refresh website content regularly for search and conversion.
• Track and report SEO performance and social engagement.

Lead Generation & Paid Ads:

• Plan, execute, and manage paid campaigns across Meta (Facebook/Instagram), Google Ads, and LinkedIn.
• Build and test lead-generation funnels using landing pages, forms, and tracking pixels.
• Write compelling ad copy aligned with target audience pain points and intent.
• Analyze campaign performance and adjust strategies based on data insights.
• Collaborate with the sales team to align lead quality with business objectives.
• Implement UTM tracking and support with CRM campaign tagging.

Qualifications:

Must have experience in Lead Generation for US companies.

• 2+ years of hands-on experience in SEO, social media, and content marketing.
• 1+ year experience running email and paid lead gen campaigns (Meta, Google, LinkedIn).
• Proficient with SEO and ad tools: SEMrush, Ahrefs, Google Search Console, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Instantly. ai and alike.
• Strong copywriting, research, and editing skills.
• Highly organized, deadline-driven, and self-managed.
• Bachelor’s degree in Marketing, Communications, or related field preferred.

Bonus Points For:

• Understanding of offshore staffing or B2B service industries.
• Familiarity with AEC, Insurance, or IT sectors.
• Knowledge of technical SEO (site speed, schema, crawlability).
• Experience with Slack, Jira, Zoom, Zoho CRM or other management tools.
• Experience with CMS platforms (e.g., WordPress).

Perks & Benefits:

• Competitive salary based on skills and experience.
• Fast-track career growth with global exposure.
• Flexible work culture with performance-based recognition.
• Hands-on access to advanced marketing tools and data.
• Ongoing mentorship and learning opportunities.
• EOBI.
• Health insurance.