Key Responsibilities

• LinkedIn Lead Generation
• Build and manage campaigns using LinkedIn Campaign Manager
• Execute Sponsored Content, Message Ads, Dynamic Ads, and Lead Gen Form campaigns
• Utilize targeting filters such as job title, industry, seniority, company size, and remarketing lists
• Optimize campaigns for cost-per-lead (CPL), click-through rate (CTR), and conversion rate
• Google Ads Management
• Launch and manage Search, Display, and Performance Max campaigns
• Conduct in-depth keyword research using tools like SEMrush, Ahrefs, or Google Keyword Planner
• Write and test high-converting ad copy and extensions
• Implement conversion tracking using Google Tag Manager and Google Analytics 4 (GA4)
• Monitor performance metrics such as Quality Score, CPC, ROAS, and optimize accordingly
• Reporting & Analysis
• Create weekly and monthly reports using Google Looker Studio or Excel/Google Sheets
• Run A/B testing for creatives, ad copy, and landing pages
• Analyze user behavior with heatmaps and session replays using tools like Hotjar or Microsoft Clarity
• Collaboration & Optimization
• Work with sales and marketing teams to ensure lead quality aligns with business goals
• Suggest landing page improvements (using tools like Unbounce, Instapage, or ClickFunnels)
• Automate lead flows

Required Skills & Experience

• Minimum 3 years of experience in B2B lead generation using LinkedIn and Google Ads
• Proficient in LinkedIn Campaign Manager, Google Ads, Google Analytics 4, and Google Tag Manager
• Strong understanding of audience segmentation, ad targeting, funnel strategy, and conversion tracking
• Experience with CRM platforms such as HubSpot, Zoho, Salesforce, or Pipedrive
• Familiarity with landing page builders and email marketing tools (e.g., Mailchimp, ActiveCampaign)
• Excellent analytical skills and ability to interpret data and optimize campaigns
• Skilled in ad copywriting, visual storytelling, and understanding user psychology
• Ability to manage multiple campaigns and projects with attention to detail
• Bonus: Knowledge of Facebook Ads, YouTube Ads, and remarketing strategies

• Competitive Compensation Based on Experience and Results
• Opportunity to Work with Global Clients Across Industries
• Supportive Team Culture and Growth-Focused Environment
• Access to Tools, Tech, and Resources to Support Your Work
• Potential for Long-Term Collaboration and Advancement